The Back-Story

When four friends gathered together at a beachfront cottage, they had no idea a new product would be born.

Upon arriving in Crystal Cove, their first order of business was to enjoy a few cocktails before heading to the beach. They stopped by the local liquor store to buy a sweet tasting, smooth vodka that wouldn’t break the calorie bank, but there was one slight problem. The liquor they were looking for didn’t exist. 

But where there’s a will, there’s a way. These friends decided if they couldn’t get the vodka they wanted, then they would make it themselves.

They purchased some fresh and fun ingredients from the farmer’s market, a few bottles of high quality liquor, and set to work experimenting back at the cottage. They mixed and muddled throughout the night, testing and trying a few different batches of drinks. As they indulged in the creations they made, the friends decided they needed to perfect their recipes to create a low-calorie, sweet-tasting, high quality vodka that everyone can enjoy.

And so, First Avenue Vodka was born.